Indeed - No One Really Knows
Scope
Integrated Campaign OTT Digital Social Experiential
Client
Indeed - National Student Advertising Competition
Role
Production Director + Director of Photography
Credits
Creative Director: Harry Lada
Art Director: Emily Joslin
Copywriter: Kieran Hart, Jeffery Weber
Production Director + DP: Christian Lau
Media Director: Lauryn Johnson
OVERVIEW
“No One Really Knows” repositioned Indeed as Gen Z’s preferred job search platform by addressing the uncertainty and overwhelm young job seekers face. Rooted in research revealing skepticism toward online applications and feelings of underqualification, the campaign framed Indeed as a supportive guide through any stage of a career journey.
