Yardtopia
Scope
CTV Social Digital
Client
Yardtopia
Role
Content Producer
Credits
Account Manager: Emily Spradley
Executive Producer: Richelle Butcher
Director of Photography: Jeff Butcher
Production Designer: Charlene Tea
Post Production Supervisor: Anthony Liechti
Editor: Grace Donovan, Kirk Crokett
Motion Designer: Brett Yamaoka
OVERVIEW
Yardtopia is an initiative by Irvine Ranch Water District (IRWD) created to transform the way people think about their yards, not as high-maintenance spaces for thirsty turf and ornamental shrubs but as inspiring, water-wise extensions of home and self. The fall campaign, Backyard Deals, brings this idea to life with reality TV style confessionals where couples share their yard dreams in playful, relatable ways.
