Irvine Ranch Water District
Scope
Concept Development CTV Social
Client
Irvine Ranch Water District
Role
Content Producer
Credits
Account Manager: Emily Spradley
Strategy Director: Akane Shiba
Executive Producer: Richelle Butcher
Director of Photography: Jeff Butcher
Production Designer: Charlene Tea
Post Production Supervisor: Anthony Liechti
Editor: Grace Donovan, Kirk Crokett
OVERVIEW
Irvine Ranch Water District (IRWD) faced a perception problem: despite delivering some of California’s safest water, residents associated mineral spots and buildup with poor quality. To rebuild trust, we developed a cinematic, Wes Anderson–inspired campaign that reframed hard water as a sign of healthy minerals. By combining humor, empathy, and approachable storytelling, the campaign shifted IRWD’s role from a faceless utility to a trusted, neighborly voice. The result turns everyday skepticism into community pride, making tap water something to celebrate.
